Every Nation at Esports Nations Cup Will Wear Adidas Jerseys

Adidas is going all in on esports. The sportswear giant will outfit every single nation at the Esports Nations Cup with official jerseys.

The Esports Foundation announced the partnership this week. It's a first for competitive gaming at this scale.

A Big Statement

Think about what this means. Traditional sports have had uniform sponsors forever. Now esports gets the same treatment.

Every team. Every country. All wearing the same brand. That's legitimacy. That's mainstream recognition.

Adidas isn't new to esports. They've worked with individual teams before. But sponsoring an entire international tournament? That's a different level of commitment.

The Bigger Picture

The Esports Nations Cup brings together competitors from around the world. Having a global brand like Adidas attached raises the profile of the whole event.

It also sends a message to other sponsors. Esports isn't niche anymore. The big brands are treating it like any other major sport.

No details yet on jersey designs or when they'll be revealed. But expect plenty of buzz when they drop.