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Fnatic Signs 17-Year-Old mazay as Crypto Sponsors Fade from Esports

Fnatic made a roster move. They signed mazay. He's 17 years old. He came from Spirit Academy.

That's the news. But there's a bigger story here.

The Crypto Money Is Gone

Remember when Fnatic had a $15 million deal with Crypto.com? That era is over.

This signing has no crypto ties. None. That tells you everything about where esports sponsorships are now.

Crypto companies flooded esports a few years back. They threw money at teams and tournaments. Then the market crashed. The money dried up. The logos disappeared.

Young Talent Still Gets Signed

The business changed. The game didn't. Teams still hunt for young players with potential.

mazay fits that profile. He's a teenager from an academy system. Fnatic sees something in him.

That's how esports works. You find talent early. You develop it. The sponsorship landscape can shift. Good players still matter.

What Comes Next

Esports needs new money. Crypto isn't coming back anytime soon. Teams are looking elsewhere.

Meanwhile, they keep building rosters. They keep signing kids who can play. The fundamentals haven't changed. Just the business model.

WCE.

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WCE.

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