Take-Two Doesn't Want NBA 2K Virtual Currency to Carry Over Between Games

Your NBA 2K Virtual Currency dies every year. Take-Two wants to keep it that way.
Unsealed court testimony has revealed the company's stance on VC. They don't have a way to let players carry their currency between annual NBA 2K releases. More importantly, they don't want to build one.
The Testimony
The details came out in legal documents. Take-Two made it clear. There's no technical fix in place. And the company isn't interested in creating one.
This matters because VC is real money. Players spend cash to buy Virtual Currency. They use it to upgrade players, buy cosmetics, and progress faster. When a new NBA 2K drops, that investment resets to zero.
Why Players Are Frustrated
NBA 2K comes out every year. That's the sports game cycle. But unlike physical items, digital currency could theoretically transfer. The tech exists. Other games do it.
Take-Two choosing not to build this feature is a business decision. Fresh VC sales every year mean fresh revenue. Players who want to compete or customize have to spend again.
The testimony just confirms what many suspected. This isn't a technical limitation. It's a choice.
What Happens Next
Don't expect changes anytime soon. As long as NBA 2K sells millions of copies, the model works for Take-Two. Players will keep asking. The company will keep saying no.